FOR IMMEDIATE RELEASE
March 12th, 2003
Directory HQ Lets Customers Track Traffic from Yahoo!, Open Directory Project, and LookSmart
Montreal, Quebec, Canada
SiteSell.com today announced the launch of the Directory HQ, a reporting tool that allows Site Build It! (SBI!) customers to track Web site traffic coming from the major Web Directories. Directory HQ will show SBI! users the ranking of their Web site pages in the Yahoo!, Open Directory Project, and LookSmart Directories.
Web directories differ from Search Engines in that they list sites that have been reviewed by a human editor. Search Engines use 'spiders', automated software programs that visit Web sites, then classify and rank each site based on a set of rules. Some Search Engines give better rankings to Web sites that are listed in human-edited directories.
However, the fee can be several hundreds dollars to have a Web site listed in a Directory. "With the exception of Open Directory, it costs real money to list in a directory these days. So it's vital to measure the return on investment from such an expenditure," says Dr. Ken Evoy, President and CEO of SiteSell.com. "By tracking directory-driven traffic and identifying its source of origin, SBI! owners will be no longer have to second-guess the importance and performance of their listings."
The Directory HQ rounds out SBI!'s unique set of tracking, monitoring and reporting tools which includes a Search Engine HQ (with its Submit-Spider-List Reports, Keyword Searches Reports, and Keyword Ranking Reports) and a Pay-Per-Click HQ (with its Ranking Report). The HQs also contain up-to-date information on submission strategies and feature tips on how to get optimal traffic results.
"The most important traffic-building methods on the Net are the Search Engines, Directories and Pay-Per-Clicks," asserts Dr. Evoy. "As an ensemble, SBI!'s three HQs give our customers a very clear picture of the source of their Web site traffic. This information is essential for a small-business owner with a limited marketing budget. You have to know who is really delivering the goods!"
The Directory HQ is the most recent no-cost addition to the constantly evolving, and impressive Site Build It! value bundle -- a streamlined site-building and Net-marketing system of highly automated tools. SBI! was created to address the millions of small businesses, home based businesses and would-be entrepreneurs who have not yet created an effective online presence.
"SBI! contains the most comprehensive Search Engine/Directory/Pay-Per-Click tracking and reporting tools on the Net. But that's just one piece of the total SBI! system. There is no better overall resource for a small business person wanting to create a successful Web site. At any price."
SiteSell.com is the publisher of Make Your Site Sell! and a series of other Net marketing books of which over 100,000 copies have been sold. Almost 300,000 people subscribe to its various e-zines and courses. And thousands of small businesses use Site Build It!.
Founded in 1997 by Dr. Ken Evoy, SiteSell.com has been profitable since its inception, and has been increasing in dollar sales 100% every six months since November 2001. All without a dollar of Venture Capital. They do it, Dr. Evoy says, "the old fashioned way... by OVERdelivering on customer expectations, by truly empowering them to do business successfully, while leaving the technology and complexity to us to handle in the background, where that stuff should be."