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June 14, 2006

Site Build It!
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Ultimate Inside Lateralizer Launches!

Brainstorm It! Adds Ultimate Inside Lateralizer

Montreal, Quebec, Canada

Ultimate Inside Lateralizer is the latest expansion of Brainstorm It!'s lateral brainstorming capabilities. Brainstorm It!, a key part of Site Build It!'s suite of tools, is through the browser keyword-research software. SiteSell promotes Brainstorm It! as a critical business foundation building tool which can be used to identify a site concept/theme, to brainstorm related topics, to plan potential revenue sources, to refine a domain name, and to build content.

Ultimate Inside Lateralizer (UIL) provides three types of keyword data to the user: keywords that "found" the site during the previous 90 days, the number of visitors each keyword delivered and what the "SiteSell Supply" (a proprietary research tool) was for those keywords.

The goal of this tool, designed for a mature Site Build It! (SBI!) site of 30+ pages, is to uncover new content opportunities to...

  • grow completely new traffic,
  • reinforce current pages that don't use the keyword as a Specific Keyword, but already rank highly for it, and/or
  • improve current pages that don't use the keyword as a Specific Keyword, and do not yet rank highly for it.

"Periodic keyword brainstorming plays an essential role in mature sites," asserts Ken Evoy, President of "A successful site depends on fresh quality content. An SBI! site owner who is continuously adding new content pages can easily "use up" all the keywords generated by the other brainstormers included in Brainstorm It!. The Ultimate Inside Lateralizer overcomes this hurdle. It capitalizes on the ever-increasing traffic volume to his or her site, and finds more interesting, and often overlooked keywords for content creation."

For more information about Site Build It! and Brainstorm It!, visit...

About SiteSell

Founded in 1997 by Dr. Ken Evoy, has been profitable since its inception. "We do it the old fashioned way," says Dr. Evoy. "We OVERdeliver on customer expectations, and truly empower our customers to do business successfully, while leaving the technology and complexity to us to handle in the background, where it should be."

SiteSell employs 35 people in the United-States, Canada, Australia and Europe.