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Jun 14, 2004

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SiteSell Develops The Ultimate Guide To Spam And Anti-Spam Management

Montreal, Quebec, Canada

Today SiteSell launched the "Deliver My Mail Program." This free, comprehensive program offers small business owners the necessary information and tools to effectively manage spam and anti-spam measures currently being utilized on the Net. It details how to prevent and resolve spam-filtering problems, with minimal cost and disruption to daily business operations.

The secondary goal of the "Deliver My Mail Program" is to pressure ISPs, mail services and filters to:

1) accept responsibility and be accountable for "false positives" which can adversely affect the reputation and finances of small businesses

2) provide whitelisting procedures to ensure that the lines of legitimate, wanted e-mail communication remain open and intact.

According to Dr. Ken Evoy, President of, the collateral damage of anti-spam measures is the most important and overlooked story in e-commerce today. Dr. Envoy reasons that the motive of spam-busters to block spam is good but their models are flawed. As a result, he points out, innocent businesses are being damaged by false positives, often with no recourse to reverse the mislabeling.

"We understand that due to the exorbitant amount of spam and viruses that are circulating on the Net, ISPs, filters, and mail services must filter their mail," says Dr. Evoy. "However, what is not acceptable is that some of these services do not seem to be interested in facilitating the delivery of legitimate e-mail. This uncooperative attitude threatens the ability of every online small business to effectively communicate and build profitable relationships with prospects and customers."

Dr. Evoy strongly advises small business owners and their customers to protect their right to send and receive legitimate mail. "Spam-busters need to fix their model and be more responsible and responsive to the 'dolphins caught in the tuna net.' They must allow wanted mail to reach its destination. Small businesses can make that happen. And the "Deliver My Mail Program" shows them how."

The "Deliver My Mail Program" is fully outlined at

About SiteSell is the publisher of the best-selling Make Your Site Sell! and a series of other Net marketing books of which over 100,000 copies have been sold. Over 300,000 people subscribe to its various e-zines and courses. And over 10,000 small businesses use Site Build It!. SiteSell is currently ranked among the top 300 sites on the Net, according to

Founded in 1997 by Dr. Ken Evoy, has been profitable since its inception. "We do it the old fashioned way," says Dr. Evoy. "We OVERdeliver on customer expectations, and truly empower our customers to do business successfully, while leaving the technology and complexity to us to handle in the background, where it should be."

SiteSell employs 35 people in the United-States, Canada, Australia and Europe.