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Jan 23, 2004

Site Build It!
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SiteSell's Newest Masters Course Released!

SiteSell's Newest Masters Course Addresses The #1 Barrier to Success On The Internet!

Montreal, Quebec, Canada is pleased to announce the release of "The Netwriting Masters Course" in PDF format. This business course, along with five other unique Masters Courses, make up the "SiteSell University Series," which is geared to the needs of the online small business owner. All six Masters Courses are free.

"The Netwriting Masters Course" is designed to help small business owners write more effectively on their Web sites so as to increase income. However, it presents a radically different approach from other current books on this subject. Rather than concentrating solely on sales copy guidance, "The Netwriting Masters Course" starts from the premise that before any sales copy is written, an order taken, a credit card cleared or a product shipped, an online small business owner must first attract targeted, interested traffic through well-written, relevant information (i.e., content). The course presents the innovative 2-step approach of 'PREselling' and then 'selling.'

Dr. Ken Evoy, President of and author of "The Netwriting Masters Course," explains the thinking behind this approach. "Offline, running a successful business is all about 'location, location, location.' Open a store in a highly trafficked area, merchandise well and sales are virtually guaranteed. Online, however, people aren't looking for your business -- they're searching for information and solutions. This is the fundamental reality of the Net that most small business owners do not recognize. To be successful online, you must first deliver what people and the Search Engines want and that is relevant, quality, information-packed content."

According to Dr. Evoy, this sets up a profitable chain reaction. "The Search Engines will reward you with higher ranking scores and lots of free targeted traffic. Your content will, in turn, build trust and credibility with your visitors, making them more receptive to your sales message. Your sales copy can then 'close the deal' on whatever your monetization model may be." Evoy sums up the course's 2-step process using a string analogy. "It's like pushing a string. You have to pull instead... pull targeted visitors into your site, PREsell them... then, and only then, sell."

"The Netwriting Masters Course" is offered at no charge and can be downloaded at

SiteSell's affiliate force (known as "5 Pillar Affiliates") also uses "The Netwriting Masters Course" as a viral tool to promote "Site Build It!" ("SBI!"), SiteSell's flagship product. Dr. Evoy states that the 'success process' outlined in "The Netwriting Masters Course" is the same one used by thousands of SBI! users to build profitable, stable, small businesses on the Net. "It's only natural that "The Netwriting Masters Course" be used as a reselling tool for SBI!. It PREsells SBI! effectively and then SiteSell does the selling."

Site Build It! is an all-in-one Web site building, hosting and marketing software suite that provides all the information, strategies and tools needed to progress from brainstorming to content-development to traffic-building, through PREselling to multiple monetization sources.

Pricing and Availability

SBI! is an all-in-one Website building, hosting and marketing software suite that lets a small niche-oriented business grow and "win" at the Search Engine game. SBI! analyzes pages for Search Engine Optimization and automatically submits them to the engines (and re-submits them if necessary). It also includes a myriad of business building tools such as a full-bodied e-zine server, keyword brainstormer, etc.

The most recent version of SBI! is available now and can be purchased directly from SiteSell at

SBI! is compatible with all versions of Windows and Mac OS. It is priced at $495 (USD) and Sales can be reached by calling 1-888-987-3669.

About SiteSell is the publisher of Make Your Site Sell! and a series of other Net marketing books of which over 100,000 copies have been sold. Over 300,000 people subscribe to its various e-zines and courses. And thousands of small businesses use Site Build It!. SiteSell is currently ranked among the top 300 sites on the Net, according to

Founded in 1997 by Dr. Ken Evoy, has been profitable since its inception. Dr. Evoy explains their superlative success this way... "We do it the old fashioned way... by OVERdelivering on customer expectations, by truly empowering them to do business successfully, while leaving the technology and complexity to us to handle in the background, where it should be."

SiteSell employs 30 people in the United States, Canada, Australia and Europe.