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February 6th, 2003

Site Build It!
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SiteSell Adds OpenRate To Its SBI! E-mail Marketing Manager

Montreal, Quebec, Canada today announced the addition of OpenRate technology to the e-zine publishing and delivery module of its flagship product, Site Build It! (SBI!). OpenRate provides the means to measure whether or not particular publications are addressing the needs of an online marketer's target audience. 

OpenRate reports on the number of e-mails sent during a mailout and the percentage of e-mails that are opened by subscribers. By monitoring the "relative trend" (i.e., the number of e-mails sent and the percentage of e-mails opened over a certain publishing period), a marketer can modify the content of his or her e-zines accordingly to achieve maximal effectiveness.

OpenRate is an important marketing tool for business owners, allowing them to gauge the overall subscriber response to their individual e-mail campaigns. According to Dr. Ken Evoy, President of, "Without OpenRate data, you are marketing in the dark. This type of information provides an invaluable window into the desires and behaviour of your subscribers. Why go to all the trouble of writing an insightful, informative e-zine, if you don't know how many people are reading it?" 

The relative trend of an e-zine's OpenRate data indicates whether modifications to a marketing campaign are necessary for optimal response. A low open rate could perhaps point to a poor headline, or non-relevant subject matter, or an inappropriate frequency of campaigns. A proper analysis (and correction) of any given campaign, and/or regularly scheduled e-mail communication, is further facilitated by the comprehensive resource material provided in the SBI! Action Guide, an integral part of the full Site Build It! system.

OpenRate is the most recent no-cost addition to the constantly evolving, and impressive Site Build It! value bundle (a streamlined site-building and Net-marketing system of highly automated tools). OpenRate specifically adds to the functionality of SBI!'s MailOut module which allows business owners to build/manage opt-in e-mail address lists and publish/deliver HTML (and text) e-zines. The MailOut module with its bounce-back management and abuse-reporting/prevention links maximizes e-zine delivery.

About is the publisher of Make Your Site Sell! and a series of other Net marketing books of which over 100,000 copies have been sold. Almost 300,000 people subscribe to its various e-zines and courses. And thousands of small businesses use Site Build It!.

Founded in 1997 by Dr. Ken Evoy, has been profitable since its inception, and has been increasing in dollar sales 100% every six months since November 2001. All without a dollar of Venture Capital. They do it, Dr. Evoy says, "the old fashioned way... by OVERdelivering on customer expectations, by truly empowering them to do business successfully, while leaving the technology and complexity to us to handle in the background, where that stuff should be."