Back to Media

Feb 04, 2005

Site Build It!
For more information, please contact:

SiteSell Enhances Value Exchange With "Make Your Links WORK!"

SiteSell Announces Launch of Make Your Links Work!

Montreal, Quebec, Canada today announced the launch of its newest publication, "Make Your Links WORK!" (MYLW!). This free book provides the most up-to-date thinking about link-popularity and its role in Search Engine ranking criteria.

Search Engines are increasingly factoring in off-page criteria (of which in-pointing links are an important element) into their algorithms to determine page rankings, according to author Ken Evoy, and President of SiteSell. In MYLW!, Evoy proposes that a sole focus on Search Engine Optimization is doomed. The emphasis instead needs to be on the continuous building of quality site content and the establishment of some credible inbound links.

"Search Engines can easily set up an algorithm to measure relevance according to certain on-page criteria. Ranking quality, on the other hand, is much more difficult due to its subjective nature. The Search Engines' bots just don't have that kind of intelligence... yet! However, in order to stay competitive and produce income, Search Engines must deliver quality search results. So the number of in-pointing links from credible, similarly-themed sites plus other types of human reaction to the content of a site become important gauges of quality," explained Evoy. "And that's why SEO is doomed. It's critical for small business marketeers to understand that, and to adapt to that coming reality now. MYLW! will help them do that."

Make Your Links WORK! complements and enhances SiteSell's Value Exchange (VE) program. SiteSell created its semi-automatic Value Exchange (VE) program to facilitate the exchange of quality links between Webmasters of relevant, similarly-themed sites. The full-featured Value Exchange, which involves advanced link recruitment, maintenance and monitoring technology is bundled (at no extra charge) into Site Build It!, SiteSell's popular flagship product.

A free download of Make Your Links WORK! is available at the Value Exchange site. No registration is required...

About SiteSell is the publisher of the best-selling Make Your Site Sell! and a series of other Net marketing books of which over 100,000 copies have been sold. Over 300,000 people subscribe to its various e-zines and courses. And over 10,000 small businesses use Site Build It!. SiteSell is currently ranked among the top 300 sites on the Net, according to

Founded in 1997 by Dr. Ken Evoy, has been profitable since its inception. "We do it the old fashioned way," says Dr. Evoy. "We OVERdeliver on customer expectations, and truly empower our customers to do business successfully, while leaving the technology and complexity to us to handle in the background, where it should be."

SiteSell employs 35 people in the United-States, Canada, Australia and Europe.