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Dec 19th, 2003

Site Build It!
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SiteSell's Link Exchange Program Released!

The Launch of SiteSell's Value Exchange II Completes the Only True, Value-Focused, Semi-Automated Link Exchange Program on the Net!

Montreal, Quebec, Canada

Today announced the launch of Value Exchange II, the final component of its link exchange program that was begun in Spring 2003.

"Link popularity" is playing a greater role in the Search Engine Optimization (SEO) of a site and traffic generation, according to Ken Evoy, President of By increasing the number of quality in-pointing links to a site, Search Engines may attribute more relevancy points and give higher search rankings to that site. Several quality in-pointing links may also increase the likelihood that a site will gain free entry into Search Engines that ascribe greater value to links -- such as Google and Teoma.

SiteSell created its semi-automatic Value Exchange (VE) program to facilitate the exchange of quality links between Webmasters of similarly-themed, and relevant sites. The full-featured Value Exchange, which involves advanced link recruitment, maintenance and monitoring technology is bundled (at no extra charge) into Site Build It!, SiteSell's popular flagship product.

Dr. Evoy points out that the use of Value Exchange's "site finding and matching" front-end functionality is free to any interested site owner. Registration details are available at

The full-featured Value Exchange introduces the spider "GoGetIt!," and innovative "bot" technology that spiders log files and the Net for in-pointing links to SBI! domains. The full VE also monitors and tracks the performance and status of all incoming and out-going links, ensuring quality control. Low value "banner" or link farm sites are automatically eliminated from the program.

"Value Exchange allows Webmasters to focus on building their businesses, instead of the time-intensive and traditionally low-yield process of manually searching out quality links," explains Evoy. "Our technology brings quality, relevant sites together, in a real way... and in a way the Search Engines like. The Webmasters of these matched sites can then conveniently contact the applicable/good ones, and delete the others."

Pricing and Availability

The full Value Exchange is part of Site Build It! (SBI!). SBI! is an all-in-one Website building, hosting and marketing software suite that lets a small niche-oriented business grow and "win" at the Search Engine game. SBI! analyzes pages for Search Engine Optimization and automatically submits them to the engines (and re-submits them if necessary). It also includes a myriad of business building tools such as a full-bodied e-zine server, keyword brainstormer, etc.

The most recent version of SBI! is available now and can be purchased directly from SiteSell at

SBI! is compatible with all versions of Windows and Mac OS. It is priced at $495 (USD) and Sales can be reached by calling 1-888-987-3669.

About SiteSell is the publisher of Make Your Site Sell! and a series of other Net marketing books of which over 100,000 copies have been sold. Over 300,000 people subscribe to its various e-zines and courses. And thousands of small businesses use Site Build It!. SiteSell is currently ranked among the top 300 sites on the Net, according to

Founded in 1997 by Dr. Ken Evoy, has been profitable since its inception. Dr. Evoy explains their superlative success this way... "We do it the old fashioned way... by OVERdelivering on customer expectations, by truly empowering them to do business successfully, while leaving the technology and complexity to us to handle in the background, where it should be."

SiteSell employs 30 people in the United States, Canada, Australia and Europe.