Back to Media

Aug 20, 2004

Site Build It!
For more information, please contact:

SiteSell Announces SBI!'s Integrated Shopping Cart/E-Store Functionality

iteSell Announces Launch of Store Build It!

Montreal, Quebec, Canada announced today the launch of Store Build It! (StBI!), a unique approach to a universal problem among online storekeepers. Store Build It! is SiteSell's first "monetizing" add-on module to its Site Build It! product.

Site Build It! (SBI!) includes site-building, site-hosting, and site-marketing tools that enable small businesses of all kinds to execute a process that SiteSell calls "Content - Traffic - PREsell - Monetize."

It is this process and the all-in-one approach that have generated a rabid following for the company. Small business people have used the SBI! product to build high volumes of what they call "PREsold" traffic. Users then convert that traffic into a wide variety of monetization models, from Google AdWords and affiliate programs to local businesses such as dentistry.

While Site Build It! has long been plugging into third party monetization models and modules, Store Build It! is the first monetization module by SiteSell. It provides small businesses the ability to monetize PREsold SBI! traffic through the sale of hard goods on an integrated online store, and clear credit cards with their own merchant accounts.

When asked why yet another store-building application is of importance, Dr. Ken Evoy, President of SiteSell, replies, "It doesn't matter if there are a million store-building apps out there, because 99% of online stores fail."

He goes on to elaborate:

"This is the first time an online store opens shop with a base of targeted, PREsold traffic that THEY own. In Store Build It!, our unique "C-T-P" process meets the "M" of e-tail monetization to develop the perfect store. They are not dependent on portals or advertising. They OWN their traffic, so they own their business. And they are profitable from Day 1 of Store Opening."

"The powerful combination of SBI! with StBI! provides small businesses with a unique advantage over other online merchants. Without that solid free traffic base, most small business stores simply can't survive... and they don't."

Where can people buy Store Build It!? They can't. SiteSell is so serious about the "C-T-P-M" process that SBI! owners can only use Store Build It! after they have used "C-T-P" to build at least 1500 visitors per month, and they recommend at least 2-3 times that level. Dr. Evoy explains, "There's no point in having a store if you don't have traffic. So not only do we not sell Store Build It! separately, we don't even let SBI! owners use it until they have at least the beginnings of some traffic to support a store profitably."

StBI! is the first SBI! module that utilizes third party technology. SiteSell partnered with 4 companies to deliver the StBI! platform: ShopSite (, the makers of the world's foremost e-store/shopping cart software; transaction processing companies, Cardservice International and Optimal Payments; and Rodeck Design, for expert support and consultation. By partnering with "best-of-breed" services in each of the supporting industries, SiteSell has provided their clients with delivery of yet another world-class tool that integrates a store seamlessly into Site Build It! sites.

For more information about SBI! and StBI!...

About SiteSell is the publisher of the best-selling Make Your Site Sell! and a series of other Net marketing books of which over 100,000 copies have been sold. Over 300,000 people subscribe to its various e-zines and courses. And over 10,000 small businesses use Site Build It!. SiteSell is currently ranked among the top 300 sites on the Net, according to

Founded in 1997 by Dr. Ken Evoy, has been profitable since its inception. "We do it the old fashioned way," says Dr. Evoy. "We OVERdeliver on customer expectations, and truly empower our customers to do business successfully, while leaving the technology and complexity to us to handle in the background, where it should be."

SiteSell employs 35 people in the United-States, Canada, Australia and Europe.