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Company Profile

SiteSell Inc. is a privately held Canadian based company that has become an international provider of a proprietary small business Web hosting platform called Site Build It! (SBI!). SBI! has empowered hundreds of thousands of entrepreneurs and small businesses to build Web sites that succeed.

As a flagship product, SBI! is a comprehensive, integrated, business-building system. In addition to keyword brainstorming and research functionality, the easy-to-use platform provides site building, hosting, and marketing tools (more than 50 modules in total).

Headquartered in Montreal, Canada, SiteSell Inc. has been profitable since its inception in 1997. Ranked in Alexa.com's top 2000 sites, SiteSell Inc. has over 100,000 customers and is growing rapidly, all through positive word-of-mouth promotion by its customers and its affiliate force.

SiteSell Inc.'s affiliate program, the 5 Pillar Program, was launched in 1999. It has developed a well-respected reputation around the Net for its revenue-sharing approach, innovative marketing tools and extensive affiliate educational resources.

The company also publishes resource e-books that are specifically designed to meet the needs of online small businesses. SiteSell's first publication, "Make Your Site SELL!," spawned a popular line of "Make Your __ Sell!" titles in the late 1990's and early 2000's.

Led by President Ken Evoy and a seasoned management team, SiteSell Inc. employs 45 professionals from the United States, Canada, Australia and Europe.

SiteSell's continued growth is based on its guiding set of principles:

• Overdeliver on customer expectations.
• Empower the customer to succeed.
• Develop cutting-edge proprietary technology.
• Sell at the most competitive price.

As a result of customer success and Ken Evoy's commitment to "overdelivery," SiteSell's customer fanaticism is well-known and is SiteSell's greatest pride. Evoy regards loyalty as a two-way street and is firm in his resolution to constantly improve SBI! with innovations that keep customers in the Top 3% online.

 
SiteSell has created an innovative model that holds tremendous promise, and which starts with visionary, principled and engaged leadership. The company combines the development of advanced, proprietary technology and healthy business growth, with the goals of community service and environmental friendliness. This gives everyone at SiteSell a sense of purpose, mission, and care for the customer and the community that is unmatched.

Virtually all of SiteSell's full-time resources work from home, enhancing the quality of their family lives and cutting down on harmful emissions and on consumption of non-renewable energy. More importantly, SiteSell's product, Site Build It!, has contributed to the creation of tens of thousands of home businesses, truly changing lives and bringing these same benefits to their owners and to the community at large.

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Company Facts
Founded in 1997, based in Montreal, Canada
Privately held & profitable since its inception
Creator of the revolutionary Site Build It! Web business-building system
Publisher of small business resource e-books
Completely proprietary technology
100,000+ customers
300,000+ subscribers to newsletters
Alexa top 2000 company
Consistently growing at 35% CAGR over the last 4 years
Management Team
KEN EVOY
President and CEO

Ken Evoy is the founder of SiteSell Inc.  SiteSell.com is an international provider of a proprietary small business Web hosting platform called Site Build It! (SBI!). Evoy is also the author of a series of widely-acclaimed "best on the Net" e-commerce books and courses. Due to his efforts, the SiteSell brand is highly-respected by top influential Internet business personalities around the world.

A successful entrepreneur, Evoy has invented over 23 products that have sold internationally, generating 100's of millions of dollars in revenues for various companies. He also developed several software products including one for the stock market sector.

Ken Evoy is a physician who formerly taught and practiced emergency medicine at McGill University in Montreal, Canada.

Evoy brands his business philosophy as "e-commerce for the rest of us" (i.e., quality accessible tools at affordable prices). He feels strongly that every small business can be empowered to use the Internet to leverage their income-building potential -- whether it is to build an e-business, grow an existing offline business, or create secondary income streams.

Evoy was born in Montreal, Canada and holds degrees in science and medicine from McGill University. 

DANIEL KORNITZER
Chief Operating Officer

As the Company's COO, Mr. Kornitzer's main roles are to strengthen the organization for growth and to expand the reach and exposure of the company and its products through new divisions, such as SiteSell Education and SiteSell Services.

Before joining SiteSell, Mr. Kornitzer was President of TWPS Ltd (Bermuda) and, prior to that, Senior Vice-President at SureFire Commerce. He also possesses thirteen years of experience in the telecommunications industry, where he held senior management positions at Nortel Networks and General DataComm.

Mr. Kornitzer holds a B. Eng. from Ecole Polytechnique, a M. Eng. from McGill University and a diploma in Network Engineering from the University of Toronto.

ALLAN B. ABRAHAMS
Vice President, Development and Web Operations

A member of SiteSell since its inception, Mr. Abrahams oversees all of the company's Web sites, product design, and online development teams. He brings years of experience in design and pre-press from his agency background, and has been involved in the creation of Internet sites and applications for the past 10 years.

In his former life, Mr. Abrahams was a musician, and has done sessions and played with (among others) the likes of Jon Bon Jovi, and Celine Dion.

CHRIS CHICKERING
Vice President, Business Development

An excellent communicator, Chris Chickering's main role is to establish high-level strategic alliances where there is a natural business-building fit between a company and Site Build It!.

Mr. Chickering brings over 20 years of sales and marketing experience to the table. Before joining the team, Chris served as Director of Business Development for Learning Strategies, a premier provider of personal-development, education, and health programs.

Making the world "a better place to be" is a passion for Mr. Chickering. He has reviewed literally hundreds of personal development programs, and was ultimately drawn to SiteSell because of the company's commitment to "OVERdelivery," and overwhelming track record of client success.

Mr. Chickering, who lives in Santa Fe, NM, enjoys work, physical training, song writing, and performing an occasional magic show.

THERESA COFFEY
Vice President, Content Development

A member of the Content Team since 2000, Ms. Coffey oversees, edits and contributes to SiteSell's expansive documentation (sales sites, paid and free e-book product line, 5 Pillar Affiliate Program educational resources, SBI!'s online Action Guide and help files, weekly newsletters, business-related articles for SBI! owners, etc.).

Ms. Coffey, who has a family retail background, worked as a teacher/facilitator in both formal and informal educational environments prior to joining SiteSell. She holds a BA from the University of Waterloo and a BEd from the University of Western Ontario (London).

Bob Laverdure

Bob Laverdure is an entrepreneur and financial investor in various businesses. Until recently, Bob was Senior Vice President at TD Bank Financial Group where, over the past 34 years, he fulfilled several executive mandates for the Bank in Quebec, leading Corporate and Investment Banking and, more recently, the Commercial and Retail Banks. Bob is acknowledged by his peers for his business acumen and his expertise in establishing and leading teams.

Joel Leonoff

Joel Leonoff is an entrepreneur who has founded several substantial high-tech companies since the mid-nineties. Mr. Leonoff was a co- founder of TotalNet.com, a successful ISP later acquired by a major telco. He later co-founded and was Chief Operating Officer of SureFire Commerce, a publicly traded company on the Toronto Stock Exchange (now Optimal Payments).

Ken Evoy

President of SiteSell Inc.

Daniel Kornitzer

Chief Operating Officer of SiteSell Inc.




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